Earthlings vs Later
Later is a social media scheduling platform, and its Link in Bio tool turns a profile link on Instagram, TikTok and Snap into a clickable page. Earthlings is a standalone free identity page. Here is how the two compare.
Last updated
Details come from each service's public information and may have changed.
Customisation
| Feature | Earthlings | Later |
|---|---|---|
| Fonts and colours | Yes | Yes |
| Background image or gradient | Yes | Yes |
| Button shape control | Yes | Yes |
| Look templates and starters | Yes | Themes |
| Custom domain | No | Not confirmed |
| Remove the host's branding | Supporters | Starter and up |
Block types
| Feature | Earthlings | Later |
|---|---|---|
| Links and social icons | Yes | Yes |
| Video | Yes | YouTube video |
| Audio and music | Via embeds | Not confirmed |
| Rich text and Markdown | Yes | Not confirmed |
| FAQ block | Yes | Not confirmed |
| Images | Yes | Not confirmed |
| Embeds | Selected services | Not confirmed |
| File downloads | No | Not confirmed |
| Folders or tabs | No | Button groups |
| Scheduled or timed links | No | Not confirmed |
Analytics and sharing
| Feature | Earthlings | Later |
|---|---|---|
| Page views and link clicks | Yes | Yes |
| Date ranges | Preset ranges | Yes |
| QR code | Yes | Not confirmed |
| Contact card download | Yes | Not confirmed |
| Pixel and Google Analytics | No | Google via UTM |
| Public API | No | Not confirmed |
Identity and sign-in
| Feature | Earthlings | Later |
|---|---|---|
| Permanent personal ID | Yes | No |
| 24-hour status | Yes | No |
| Wallet sign-in (Digi-ID) | Yes | No |
| Show a country or home | Yes | No |
Directory and discovery
| Feature | Earthlings | Later |
|---|---|---|
| Opt-in public directory | Yes | Not confirmed |
| Search by country or interest | Yes | Not confirmed |
Team and management
| Feature | Earthlings | Later |
|---|---|---|
| Several pages per account | No | Not confirmed |
| Team seats | No | Paid plans |
Selling and audience
Earthlings is a free identity page, not a store.
| Feature | Earthlings | Later |
|---|---|---|
| Sell products or courses | No | Not confirmed |
| Take payments | No | Not confirmed |
| Email list collection | No | Via Mailchimp |
| Tips and support links | Links only | Not confirmed |
Pricing
Earthlings
Free
Free for every human, with no ads and no paywall on your page. Optional support (from $1 a quarter) adds extras such as a supporter badge, premium look templates, hiding the Earthlings credit, longer stats history and custom QR styles. Support never affects directory ranking.
Later
- Link in BioFree · Later-branded banner; 3 months of click data
- Starter$18.75/mo · billed yearly; includes Link in Bio
- Growth$37.50/mo · billed yearly
- Scale$82.50/mo · billed yearly
Prices in USD. Checked 9 October 2026.
Why creators choose Earthlings
- Free for every human, with no ads and no paywall on your page, and no scheduler subscription to get one.
- A permanent Earth ID and QR contact card that keep pointing to your page even if you change your username.
- A 24-hour Today status, so your page shows what you're up to right now.
Where Later shines
- Link in Bio sits next to a full social media scheduler, so planning posts and the links they point to happen in one tool.
- Up to five links on each Instagram, TikTok or Snap post, with custom affiliate links to track sales.
- Custom SEO fields and a Mailchimp integration for collecting email subscribers.
Who should choose Earthlings
Choose Earthlings if you want one free identity page for yourself rather than a tool tied to scheduling your posts. Choose Later if you already plan and schedule social posts and want your links managed in the same place.
Names are used only to identify the services. Earthlings is not affiliated with them.